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Case Study
Background
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Equals 5
Identify HCPs who may have patients with APDS in their practice.
Precisely target HCPs across 12 social media and non-endemic networks using specialty-segmented disease content to enhance awareness and education, driving them to order patient genetic tests.
Info-graphics
Videos
Disease Facts
Patient Profiles
Polling Questions
Identify and engage key physician specialties most likely to encounter patients with APDS in their practice.
Gastroenterology
Pulmonology
Allergy/Immunology
Hematology
Equals 5
Campaign Funnel Performance at a Glance
01 / 05
Physicians Reached
APDS Awareness Impressions
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02 / 05
HCPs Engaged with APDS Content
APDS Polling Responders
03 / 05
HCPs Viewed KOL Video
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04 / 05
HCPs Ordered Genetic Tests for Their Patients
05 / 05
Patients Tested Positive for APDS
Case Study
Equals 5
Precisely Target HCPs on Social Media and Anywhere on the Internet by NPI Number
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