4:1 ROI in HCP Rare Disease Awareness Campaign. Learn How Precise HCP Targeting on Social Media Drove Impactful Results
your journey to reach healthcare professionals

Precisely
Target HCPs

on Social Media and anywhere on internet, by NPI number.

Receive Data
You Need

NPI
Dr. Martin Mango
clicked on:
Instagram Ad #12
NPI
Dr. Talan Culhane
clicked on:
LinkedIn Ad #24
NPI
Dr. Davis Rosser
clicked on:
Quora Ad #32
NPI
Dr. Terry Carder
clicked on:
X Ad #40
NPI
Dr. Carla Bator
clicked on:
TikTok Ad #56
NPI
Dr. Madelyn Dias
clicked on:
Facebook Ad #48
NPI
Dr. Desirae Donin
clicked on:
LinkedIn Ad #761
NPI
Dr. Desirae Donin
clicked on:
LinkedIn Ad #761

Doctors Are
People Too

 

“Blue Jeans”

Moments

“White Coat”

Persona
 

Make sure to reach them where they spend most of their time

 

3 min vs 45 min

Social Media – that is where HCPs spend most of their time online. 10-15x more, in fact, than any given professional channel.

Doctors are getting younger and are using different channels as the adoption of the mobile/web is on the rise.

Equals 5
Platform

01
 

All-in-One Media Buying Engine

Easily upload your target lists & ads, automatically activate on all channels and see user-level data in real time.

 
02
 

100% NPI-Level Targeting

Equals 5’s proprietary NPI-to-Consumer data graph allows for a 1-to-1 target list match/activation against major Social Media and Programmatic channels.

100% NPI-Level Data

Know what your doctors are clicking on. Real-time, user-level reporting available for all channels.

Channels

01
 

NPI Targeting On 20+ Channels

Maximize your reach by activating your NPI lists on all major Social and Programmatic networks in one place.

+10
8 Social Media Networks
Programmatic, CTV, Geo
Medical Networks

Equals 5 Results

 

Equals 5 Reached 467,000 HCPs on Social Media across 25 physician specialties

31
Pharma
Brands
25
Physician
Specialties
 
Avg CTR:
0.65 %
Avg List Match:
87 %
Avg Target List Reach:
68 %