EQ5: your journey to reach physicians

Channels

01
 

Over 20 Channels

Streamline your HCP media buying by launching your campaigns on all Social Media, Programmatic and Professional Networks in one place.

02
 

100% HCP-Level Targeting

Reach only the doctors on your target lists, maximizing the match rate against all networks and channels.

03
 

HCP-Level Reporting for All Channels

View, measure and score your HCP engagements from all channels (including “walled gardens”) in one dashboard, by NPI number.

 
 
Dr. Martin Mango
NPI: 1091442858
clicked on:
Yahoo Ad ad #761
Dr. Madelyn Dias
NPI: 4013190788
clicked on:
LinkedIn Ad ad #761
Dr. Davis Rosser
NPI: 9357950700
clicked on:
Instagram Ad ad #12
Dr. Carla Bator
NPI: 2145568765
clicked on:
Snapchat Ad ad #761
Dr. Talan Culhane
NPI: 5923287009
clicked on:
Outbrain Ad ad #22
+14

Channels

Over 20 Channels

Streamline your HCP media buying by launching your campaigns on all Social Media, Programmatic and Professional Networks in one place.

100% HCP-Level Targeting

Reach only the doctors on your target lists, maximizing the match rate against all networks and channels.

HCP-Level Reporting for All Channels

View, measure and score your HCP engagements from all channels (including “walled gardens”) in one dashboard, by NPI number.

Social Media

Filter
Facebook
Instagram
LinkedIn
X
TikTok
Reddit
Pinterest
Quora
Snap

Facebook

One of the most common ways to engage healthcare professionals is through online channels, with Facebook being a prevalent platform. A recent survey of US physicians found that 72% were active on Facebook weekly, and 54% were active on Facebook daily.

Instagram

Instagram is THE leading visual content social network that offers a tremendous opportunity for pharma marketers to tap into their target audience. As the share of HCPs who are digital natives continues to grow, it isn't surprising that many HCPs are active on Instagram.

LinkedIn

LinkedIn has become increasingly popular among healthcare professionals (HCPs) in recent years. In a survey, 83% of HCPs reported having a LinkedIn account. While HCPs may not use LinkedIn as frequently as platforms like Facebook and Instagram, 90% of HCPs visit the site at least once a month.

X

It was a turbulent year for X, but despite expressing frustration with Elon Musk, the data shows that physicians—especially digital opinion leaders—have decided to stay because X has become essential to help patients, advance science, and fight misinformation.

TikTok

TikTok now has over 138 million active users in the U.S., and its user base is aging up! Users over 25 now make up 52.75% of the platform's user base.

Reddit

Reddit is one of the top 10 most frequently visited websites in the United States, and it boasts a large number of users who are not active on any other social media platforms, such as Facebook or Twitter. On average, users spend a whopping 36 minutes per day on the site. All the above, with the platform's precise targeting capabilities, makes it a great way to compliment your HCP marketing campaign.

Pinterest

As of 2022, Pinterest's website statistics show that 76.7% of its audience is female, 15.3% is male, and the rest are unspecified. This presents an excellent opportunity to target healthcare professionals and specialties that have a primarily female demographic.

Quora

Quora is a question-and-answer website where people go to find information.

It focuses on high-quality questions and answers and is a place where people are actively learning. That provides an opportunity to influence future decisions in a contextually relevant environment.

Snapchat

The platform is known for its younger demographic and with innovative ad formats can be a great way to reach Millenials and Gen Z HCPs.

Programmatic Networks

Filter
Programmatic Display
Newsletter Ads
Connected TV
Geofencing
Amazon
Yahoo
Microsoft Display
Taboola
Outbrain

Programmatic Display

Programmatic advertising has been a game changer in the healthcare sector for over a decade. It allows marketers to connect with HCPs based on their digital behaviors, making it a powerful tool for reaching the right audience at the right time.

Programmatic advertising refers to the automated buying and selling of online ads. In the healthcare industry, brands can hyper-target their messaging to consumers and healthcare professionals who will identify with it. This type of advertising can also be used across various channels and devices.

HCP Avg Match Rate
74%
Avg. Time on Site Daily
NPI-Level Targeting
Yes
NPI-Level Reporting
Yes

Newsletter Ads

Programmatic Newsletter Ads allow you to connect with HCPs in the consent-based environment of email. With people spending nearly 20 minutes of every online hour in email, this massive logged-in media channel is an essential addition to any digital media strategy.

HCP Avg Match Rate
62%
Avg. Time on Site Daily
NPI-Level Targeting
Yes
NPI-Level Reporting
Yes

Connected TV

With Connected TV (or CTV) advertising, you can reach viewers beyond the reach of traditional Linear TV (i.e. cable, satellite, and antenna). This new audience includes a growing number of cord-cutters or those who don’t pay for standard cable or satellite services. The rise of CTV viewership provides more meaningful ways for you to engage at the right time with the right target audience at the right moments—bringing together the targeting precision of digital with the high impact of TV viewership.

HCP Avg Match Rate
39%
Avg. Time on Site Daily
NPI-Level Targeting
Yes
NPI-Level Reporting
Yes

Geofencing

Mobile marketing has been taken to the next level with geofencing, which allows companies to advertise specifically within a specific geographic radius. Geofencing constructs a virtual boundary around a business location using a combination of technologies, including GPS and radio frequency identifiers. Targeting conferences location or hospitals is a great way to reach your HCP audience.

HCP Avg Match Rate
Avg. Time on Site Daily
NPI-Level Targeting
Yes
NPI-Level Reporting
Yes

Amazon

Amazon has rapidly grown to become one of the largest digital ad publishers in the United States. They have done so by leveraging their vast amount of consumer data, as well as their position as the largest e-commerce platform in the country.

Amazon's advertising revenue now makes it the third-largest digital ad publisher in the country behind Google and Facebook.

HCP Avg Match Rate
71%
Avg. Time on Site Daily
NPI-Level Targeting
Yes
NPI-Level Reporting
Yes

Yahoo

Yahoo has been around for a while, and it looks like that with age comes wisdom. The combination of Yahoo premium owned-and-operated sites, along with publishing partners such as ESPN, ABC News, Apple News, and MSN, set them apart from other native ad networks.

HCP Avg Match Rate
55%
Avg. Time on Site Daily
NPI-Level Targeting
Yes
NPI-Level Reporting
Yes

Microsoft Display

Microsoft Display Network provides access to a premium programmatic marketplace. You can reach your HCP audiences through Microsoft’s consumer properties, including MSN, Microsoft Start, Outlook, Microsoft Edge, and Xbox.

HCP Avg Match Rate
48%
Avg. Time on Site Daily
NPI-Level Targeting
Yes
NPI-Level Reporting
Yes

Taboola

Taboola is the world’s most popular content discovery & native advertising platform, which partners with top publishers, such as NBC News, Daily Mail, The Weather Channel, EuroSport, and others.

HCP Avg Match Rate
42%
Avg. Time on Site Daily
NPI-Level Targeting
Yes
NPI-Level Reporting
Yes

Outbrain

Outbrain is a content recommendation platform that displays ads in the form of recommended articles, videos, and other content on various premium publishers such as Time Magazine, CNN, and MSN. These ads are designed to blend in with the surrounding content, making them less intrusive than traditional banner ads.

HCP Avg Match Rate
37%
Avg. Time on Site Daily
NPI-Level Targeting
Yes
NPI-Level Reporting
Yes

Reach By Specialty

Get the best reach on all channels.

Our identity graph allows you to maximize the match rates by matching the same HCPs across different platforms, such as social media, email, and mobile.

By maximizing the match rates, you can ensure that you are reaching the same audience on multiple platforms and increasing the chances of your message being seen and heard.

Specialty Group Total All Reach % EQ 5 Reach
1 Allergy & Immunology 5,057 77.08% 3,820
2 Anesthesiology 51,020 79.38% 39,687
3 Cardiology 34,397 78.63% 27,125
4 Dermatology 15,245 78.56% 12,209
5 Endocrinology 8,124 75.82% 6,259
6 Neurology 22,498 80.56% 17,073
7 Obstetrics & Gynecology 49,144 78.40% 39,646
8 Oncology-Cancer 20,373 78.43% 15,880
9 Ophthalmology 20,763 77.94% 15,518
10 Otolaryngology 11,854 79.27% 9,500
11 Pathology 21,494 78.53% 16,597
12 Pediatrics 88,340 79.02% 66,744
13 Psychiatry 53,927 80.90% 43,686
14 Radiology 47,483 78.73% 38,857
15 Urology 11,892 82.44% 9,978

Case Studies

01
 

Brand Awareness

6 month campaign >
KPI:
Identified site visits
Next Best Action:
MSL outreach, email
Reach:
63%
of targets
CTR:
0.65%
Avg. time:
3x
more time spent on website
 
Reach:
63%
of targets
CTR:
0.65%
Avg. time:
3x
more time spent on website
02
 

Rep Activation

3 month campaign >
KPI:
Sales Leads
Next Best Action:
Rep outreach, email
Reach:
1,733
(53%)
Clicks w/NPI:
628
Rep calls:
65
 
Reach:
1,733
(53%)
Clicks w/NPI:
628
Rep calls:
65
03
 

Event Promotion

3 month campaign >
KPI:
Non-registrants
Next Best Action:
Rep outreach, retargeting
Reach:
21,028
(62%)
Clicks w/NPI:
1,025
Registrations:
124
 
Reach:
21,028
(62%)
Clicks w/NPI:
1,025
Registrations:
124
04
 

Rare Disease

3 month campaign >
KPI:
Follow-ups
Next Best Action:
MSL outreach, email
Reach:
20,295
(58%)
Clicks:
705
MSL Leads:
42
 
Reach:
20,295
(58%)
Clicks:
705
MSL Leads:
42