Channels
Over 20 Channels
Streamline your HCP media buying by launching your campaigns on all Social Media, Programmatic and Professional Networks in one place.
100% HCP-Level Targeting
Reach only the doctors on your target lists, maximizing the match rate against all networks and channels.
HCP-Level Reporting for All Channels
View, measure and score your HCP engagements from all channels (including “walled gardens”) in one dashboard, by NPI number.
Channels
Over 20 Channels
Streamline your HCP media buying by launching your campaigns on all Social Media, Programmatic and Professional Networks in one place.
100% HCP-Level Targeting
Reach only the doctors on your target lists, maximizing the match rate against all networks and channels.
HCP-Level Reporting for All Channels
View, measure and score your HCP engagements from all channels (including “walled gardens”) in one dashboard, by NPI number.
Social Media
One of the most common ways to engage healthcare professionals is through online channels, with Facebook being a prevalent platform. A recent survey of US physicians found that 72% were active on Facebook weekly, and 54% were active on Facebook daily.
Instagram is THE leading visual content social network that offers a tremendous opportunity for pharma marketers to tap into their target audience. As the share of HCPs who are digital natives continues to grow, it isn't surprising that many HCPs are active on Instagram.
LinkedIn has become increasingly popular among healthcare professionals (HCPs) in recent years. In a survey, 83% of HCPs reported having a LinkedIn account. While HCPs may not use LinkedIn as frequently as platforms like Facebook and Instagram, 90% of HCPs visit the site at least once a month.
It was a turbulent year for Twitter, but despite expressing frustration with Elon Musk, the data shows that physicians—especially digital opinion leaders—have decided to stay because Twitter has become essential to help patients, advance science, and fight misinformation.
TikTok
TikTok now has over 138 million active users in the U.S., and its user base is aging up! Users over 25 now make up 52.75% of the platform's user base.
Reddit is one of the top 10 most frequently visited websites in the United States, and it boasts a large number of users who are not active on any other social media platforms, such as Facebook or Twitter. On average, users spend a whopping 36 minutes per day on the site. All the above, with the platform's precise targeting capabilities, makes it a great way to compliment your HCP marketing campaign.
As of 2022, Pinterest's website statistics show that 76.7% of its audience is female, 15.3% is male, and the rest are unspecified. This presents an excellent opportunity to target healthcare professionals and specialties that have a primarily female demographic.
Quora
Quora is a question-and-answer website where people go to find information.
It focuses on high-quality questions and answers and is a place where people are actively learning. That provides an opportunity to influence future decisions in a contextually relevant environment.
Snapchat
The platform is known for its younger demographic and with innovative ad formats can be a great way to reach Millenials and Gen Z HCPs.
Programmatic Networks
Programmatic Display
Programmatic advertising has been a game changer in the healthcare sector for over a decade. It allows marketers to connect with HCPs based on their digital behaviors, making it a powerful tool for reaching the right audience at the right time.
Programmatic advertising refers to the automated buying and selling of online ads. In the healthcare industry, brands can hyper-target their messaging to consumers and healthcare professionals who will identify with it. This type of advertising can also be used across various channels and devices.
Newsletter Ads
Programmatic Newsletter Ads allow you to connect with HCPs in the consent-based environment of email. With people spending nearly 20 minutes of every online hour in email, this massive logged-in media channel is an essential addition to any digital media strategy.
Connected TV
With Connected TV (or CTV) advertising, you can reach viewers beyond the reach of traditional Linear TV (i.e. cable, satellite, and antenna). This new audience includes a growing number of cord-cutters or those who don’t pay for standard cable or satellite services. The rise of CTV viewership provides more meaningful ways for you to engage at the right time with the right target audience at the right moments—bringing together the targeting precision of digital with the high impact of TV viewership.
Geofencing
Mobile marketing has been taken to the next level with geofencing, which allows companies to advertise specifically within a specific geographic radius. Geofencing constructs a virtual boundary around a business location using a combination of technologies, including GPS and radio frequency identifiers. Targeting conferences location or hospitals is a great way to reach your HCP audience.
Amazon
Amazon has rapidly grown to become one of the largest digital ad publishers in the United States. They have done so by leveraging their vast amount of consumer data, as well as their position as the largest e-commerce platform in the country.
Amazon's advertising revenue now makes it the third-largest digital ad publisher in the country behind Google and Facebook.
Yahoo
Yahoo has been around for a while, and it looks like that with age comes wisdom. The combination of Yahoo premium owned-and-operated sites, along with publishing partners such as ESPN, ABC News, Apple News, and MSN, set them apart from other native ad networks.
Microsoft Display
Microsoft Display Network provides access to a premium programmatic marketplace. You can reach your HCP audiences through Microsoft’s consumer properties, including MSN, Microsoft Start, Outlook, Microsoft Edge, and Xbox.
Taboola
Taboola is the world’s most popular content discovery & native advertising platform, which partners with top publishers, such as NBC News, Daily Mail, The Weather Channel, EuroSport, and others.
Outbrain
Outbrain is a content recommendation platform that displays ads in the form of recommended articles, videos, and other content on various premium publishers such as Time Magazine, CNN, and MSN. These ads are designed to blend in with the surrounding content, making them less intrusive than traditional banner ads.
Medical Networks
WebMD/Medscape
Medscape is a website and app for healthcare professionals that provides clinical reference information and continuing medical education resources. It includes a drug reference, disease reference, and news articles relevant to the medical field. It also provides calculators, medical images, and a question-and-answer forum for healthcare professionals to share information and knowledge.
JAMA Network
The JAMA Network (Journal of the American Medical Association) is a group of peer-reviewed medical journals published by the American Medical Association (AMA). The journals cover a wide range of medical specialties, including general medicine, cardiology, neurology, and surgery. JAMA Network publications are considered among the most widely read and cited in the field of medicine.
Healthline
Healthline is a digital health company that provides health information, resources, and tools to help people make informed decisions about their health. They offer a wide range of content, including articles on medical conditions, treatments, drugs, and wellness, as well as interactive tools such as symptom checkers, calculators, and quizzes.
Wolters Kluwer Health
Wolters Kluwer Health is a global provider of information for the healthcare industry. They offer a wide range of products and services designed to help healthcare professionals, researchers, and students access the information they need to make informed decisions and improve patient care.
Their offerings include drug information databases, medical education, and training resources, and research and publishing tools. Wolters Kluwer Health is known for providing authoritative and reliable information that is regularly updated by experts in the field.
Wiley Health
Wiley's health division publishes journals, books, and other materials in the fields of medicine, nursing, and healthcare. They also offer online resources such as e-books, databases, and reference works for healthcare professionals, researchers, and students. They strongly focus on nursing, where they have a collection of books and journals covering the latest trends and issues in the field. They also strongly emphasize evidence-based practice, quality improvement, and patient safety.
Everyday Health
Everyday Health Group is a recognized leader in provider education, attracting an engaged audience of over 890,000 U.S. practicing physicians and clinicians to its premier health and wellness digital properties such as Cleveland Clinic, Medpage Today, and Everyday Health. Everyday Health Group is a division of Ziff Davis.
BulletinHealthcare
BulletinHealthcare is a healthcare-provider-focused digital publisher that – through partnerships with over 30 leading medical associations – curates and disseminates the stories and research that matter most to verified physicians, dentists, nurses, and other HCPs.
Frontline Medical Communications
Frontline Medical Communications featuring The MDedge™ Network offers physicians and healthcare professionals medical news, clinical reviews, KOL commentary, conference coverage, and learning programs from trusted and credible sources. MDedge is comprised of specialty-specific websites and publications as well as medical education and other professional tools designed to keep clinicians informed and save them time.
Reach By Specialty
Get the best reach on all channels.
Our identity graph allows you to maximize the match rates by matching the same HCPs across different platforms, such as social media, email, and mobile.
By maximizing the match rates, you can ensure that you are reaching the same audience on multiple platforms and increasing the chances of your message being seen and heard.
| Specialty Group | Total All | Reach % | EQ 5 Reach | |
|---|---|---|---|---|
| 1 | Allergy & Immunology | 5,057 | 77.08% | 3,820 |
| 2 | Anesthesiology | 51,020 | 79.38% | 39,687 |
| 3 | Cardiology | 34,397 | 78.63% | 27,125 |
| 4 | Dermatology | 15,245 | 78.56% | 12,209 |
| 5 | Endocrinology | 8,124 | 75.82% | 6,259 |
| 6 | Neurology | 22,498 | 80.56% | 17,073 |
| 7 | Obstetrics & Gynecology | 49,144 | 78.40% | 39,646 |
| 8 | Oncology-Cancer | 20,373 | 78.43% | 15,880 |
| 9 | Ophthalmology | 20,763 | 77.94% | 15,518 |
| 10 | Otolaryngology | 11,854 | 79.27% | 9,500 |
| 11 | Pathology | 21,494 | 78.53% | 16,597 |
| 12 | Pediatrics | 88,340 | 79.02% | 66,744 |
| 13 | Psychiatry | 53,927 | 80.90% | 43,686 |
| 14 | Radiology | 47,483 | 78.73% | 38,857 |
| 15 | Urology | 11,892 | 82.44% | 9,978 |
Case Studies
Brand Awareness
Rep Activation
Event Promotion
Rare Disease
